The term ‘high street’ has been used for centuries and seems to have been first used in the 12th century, when ‘high’ signalled superior rank or importance. Today, there are over 6,000 high streets in England.
From ancient beginnings, they have been the backdrop of communities and, to reflect the changing needs of consumers, their architectural styles have developed extensively.
Explore how the architecture of the English high street has evolved over the centuries.
The medieval high street (1066 to around 1540)
Medieval English towns were famously filled with narrow streets so to maximise space. It was common to build upwards and outwards on the higher levels.
Shambles in York is mentioned in the Domesday Book in 1086. It is home to many fine examples of medieval architecture, with many buildings dating back to the late 14th and 15th centuries.
Originally a street filled with butchers’ shops and houses, it was then known as ‘the Great Flesh Shambles’.
Medieval buildings are characterised by their timber-framed structures that often overhang. This feature, known as a jetty, was useful in Shambles as meat would be hung outside the shops, and the overhanging feature would provide much-needed shade, protecting the meat from the sun.
Houses in towns were narrow and built close together, so jetties also helped protect pedestrians from waste being thrown into the street. The row of timber-framed buildings on Stoney Lane in Thaxted were built around 1410 and are jettied on each floor.
Georgian Classical architecture (18th century)
Classical architectural features dominated 18th-century high street buildings.
The ancient temples of Greece and Rome inspired architects at the time. This fascination developed into an appreciation for academic theories of proportion and symmetry and how architectural design had to obey these rules.
With the rise of more pleasure pursuits and increased products coming in from abroard, the need for more fashionable shopping areas rose.
It was important for the front of a property to make an excellent first impression, particularly in shops.
The windows above the doors in this late 18th century shop in Westminster are known as patterned fanlights and were a common feature in high street architecture in the period. As well as the bay windows to create aesthetic shop displays.
Victorian (19th century)
The Victorian Age (1837 to 1901) saw a dramatic increase in the construction of buildings for specialist purposes.
As a result, a whole array of new building types, from railway stations to swimming baths, were built.

In the 18th and 19th centuries, purpose-built banks appeared on England’s high streets. As public institutions, it was important for them to look the part and show that they could be trusted with people’s money.

Designed in a Flemish Renaissance style in 1897 to designs by William Gilbee Scott, this bank in Enfield was purposely built for the London and Provincial Bank.
Red brick and stone dressings were commonly used in this period on classical style buildings, and this Bank in Enfield is a strong example of late 19th-century commercial architecture.
The department store boom (19th and early 20th century)
This was the golden era of shopping in Britain as wealth and new products flowed in from the British Empire.
Department stores developed in the second half of the 19th century as a new type of store that offered many different kinds of goods and services under one roof.

They promised luxury and were rare spaces in Victorian towns and cities where women could go unchaperoned. But it was in the early 20th century when they took off as respectable places for women to socialise.
The former Arding and Hobbs Department Store in London was constructed in 1910 by James Gibson. Many department stores erected new buildings to project a modern image and attract new customers.
The focus was very much on the customer: service was impeccable, and the décor was attractive and comfortable.
Art Deco style (Inter-war period)
The time between the First and Second World Wars lasted from 1918 to 1939. Art Deco became a highly fashionable architectural style on the high street during that time.
The bold, decorative, and geometric look originated in France in the 1920s. By the 1930s, this exciting and modern new style had been widely adopted throughout Western Europe and the United States.
Art Deco was first used on public and commercial buildings for its practicality and its modern design.

The Odeon Cinema in Parsons Hill is now used as a church, but it was designed by architect George Cole, known for his Art Deco streamlined style.
The emergence of Art Deco was timed perfectly with the dawn of Hollywood. No longer a technical novelty, the movies were mass entertainment, and new auditoriums in local communities were needed to meet demand.
Post-war development (after 1945)
Following the end of the Second World War in 1945, a mass programme of public spending saw 100s of 1000s of new houses, towns, high streets, and shopping precincts built across the country.
During the war, Coventry had several factories that made engines, aeroplanes, and munitions, all vital to Britain’s war effort, so the city had a target on its back.
The Coventry Blitz on 14 November 1940 was devastating and destroyed most of the city overnight. Most of the 14th century cathedral was destroyed.
Coventry was almost completely rebuilt in the 1950s and 1960s following the heavy bombing of the Second World War.
Broadgate House in Coventry is an office building that was part of the city architect’s master plan of 1941. It was built in a post-war style to maximise commercial space.
The building features the Coventry legend of Lady Godiva and Peeping Tom in its large clock. Post-war architecture can be seen as quite contrasting to other architectural styles on the high street, so murals and sculptures were often used to fit in with the local town or city.
Following the lifting of rationing after the Second World War, consumerism in England increased, and there was a greater need for larger commercial shopping spaces. New fashion brands and styles of the ’60s, ’70s and ’80s encouraged more people to buy new clothing and products.
Queensgate Shopping Centre in Peterborough opened on 9 March 1982 and was built as part of a vast expansion programme to the city, aiming to increase visitors from London.

It was built using reinforced concrete, a relatively cheap process and a favoured material to make large-scale commercial buildings.

Maximising space to display products and encourage buyers was crucial in these shopping centres. Windows were limited as there was no need for natural light in the shops.
After the damage of the Second World War, the rebuilding of Britain was a period of optimism. Post-war architecture, therefore, represents an era of hope and renewal to many.
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